Items by "Mardatila, Lydia Shinta"

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Conference or Workshop Item

Meydina, Shalwa Herdiana and Mardatila, Lydia Shinta and Griffin, Muhammad and Gibran, Muhammad and Maulana, Syahrul and Azizah, Elmy Nur (2024) The Effect of Brand Trust and Endorsement on Consumer Purchase Intention on PT Unilever Products among Gen Z in Jabodetabek. In: Proceedings of the 1st UHAMKA International Conference on Economics and Business, UHICEB 2023, 18-19 December 2023, Jakarta, Indonesia.

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