Items by "Li, Ruoju"
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Zheng, Bing and Li, Ruoju and Wang, Chun and Yuan, Anfu (2024) Research on the Influence of Brand Anthropomorphim on Consumer Brand Attitudes. In: Proceedings of the 3rd International Conference on Bigdata Blockchain and Economy Management, ICBBEM 2024, March 29–31, 2024, Wuhan, China.