Items by "Fialho, Joao"

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Fialho, Joao and Diep, Nguyen (2023) Brand equity and purchase intention for ecommerce platforms in Vietnam. In: Proceedings of the International Conference on Application of AI and Statistical Decision Making for the Business World, ICASDMBW 2022, 16-17 December 2022, Rukmini Devi Institute of Advanced Studies, Delhi, India.

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