Items by "Anggoro, Rusmawan"

Conference or Workshop Item

Fataya, Da’isya and Subiyakto, Haryono and Miswanto, Miswanto and Kusumasari, Lita and Anggoro, Rusmawan (2023) The Effect of Product Quality, Brand Image, Celebrity Endorsers, and Promotional Strategies on Consumer Purchase Intention of Cooperatives and Micro, Small, and Medium Enterprises (MSMEs). In: Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia.