Effectiveness of TikTok as an Entrepreneurship Learning Media in Improving Digital Marketing Competence for Students of Santo Bonaventura Pastoral Collage, Archdiocese of Medan

Gaul, Mariani (2025) Effectiveness of TikTok as an Entrepreneurship Learning Media in Improving Digital Marketing Competence for Students of Santo Bonaventura Pastoral Collage, Archdiocese of Medan. In: Proceedings of the 6th International Seminar of Language, Art and Literature Education, ISLALE 2024, 6 November 2024, Medan, Sumatera Utara, Indonesia.

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Abstract

This study aims to assess the effectiveness of TikTok as a medium for learning entrepreneurship, specifically in improving digital marketing competency among students at the Pastoral College (STP) St. Bonaventura KAM. The study focuses on how TikTok is used to promote products created by students, s

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 20:25
Last Modified: 16 Apr 2026 15:35
URI: http://eprints.eai.eu/id/eprint/60628

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