Ravenska, Nanda and Cahyandito, Martha and Saefullah, Kurniawan and Sutisna, Sutisna (2025) Sustainable Choices in Cosmetics: How Environmental Concerns and Perceived Value Influence Young Generation Female’s Purchase Intention for Green Packaging. In: Proceedings of the 6th International Conference on Administration Science, ICAS 2024, November 12th, 2024, Bandung, Indonesia.
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Abstract
The increasingly complex environmental problems, one of which is caused by cosmetic waste, have triggered an increase in awareness of the importance of environmentally friendly packaging. This study aims to analyze the purchase intention of female Generation Z toward cosmetics with sustainable packa
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 20:24 |
| Last Modified: | 16 Apr 2026 15:37 |
| URI: | http://eprints.eai.eu/id/eprint/60531 |
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