The Role of Brand Image and Corporate Image in Mediating the Influence of Corporate Social Responsibility on Repurchase Intention

Kamulyan, Sekar and Wilujeng, Ita Prihatining and Puspasari, Shafa‘ Annisa (2025) The Role of Brand Image and Corporate Image in Mediating the Influence of Corporate Social Responsibility on Repurchase Intention. In: Proceedings of the 5th Business Innovation Sustainability and Technology International Conference, BISTIC 2025, 30th July 2025, Malang, Indonesia.

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Abstract

The demand for products is increasing as a result of the increase in human population. Tight competition makes businesses have to work hard to build brand image and corporate image in order to increase repurchase intention, one of which is through Corporate Social Responsibility (CSR). The aims of t

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 20:24
Last Modified: 16 Apr 2026 15:38
URI: http://eprints.eai.eu/id/eprint/60507

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