Customer Satisfaction: A Bibliometric Analysis

Rachman, Nizar and Nimran, Umar and Yulianto, Edy and Pangestuti, Edriana (2025) Customer Satisfaction: A Bibliometric Analysis. In: Proceedings of the 6th Annual International Conference on Business and Public Administration, AICOBPA 2023, 1 November 2023, Malang, Indonesia.

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Abstract

Customer satisfaction has become a very important topic in marketing theory and is based on the idea that profits are earned through satisfying customer demands. Customer satisfaction has become an achievement target for large and small companies. Customer satisfaction is the goal of the organizatio

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 20:23
Last Modified: 16 Apr 2026 15:41
URI: http://eprints.eai.eu/id/eprint/60457

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