Hanum, Latifah and Amrizal, Revinsya and Saputri, Alyah Hasnah and Dewi, Silvia Rahma and Apriliani, Miranda Ayu and Kumoro, Naswa Stania (2022) The Effect of Hedonic Motivation on Impulsive Purchases in E-Commerce. In: Proceedings of the 6th Annual International Conference on Business and Public Administration, AICOBPA 2023, 1 November 2023, Malang, Indonesia.
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Abstract
This study examines the influence of hedonic motivation on impulsive buying in e-commerce. The research was conducted among active students of Universitas Brawijaya, Class of 2022, to understand their online purchasing behavior. The research employed a survey method using questionnaires as the data
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 20:23 |
| Last Modified: | 16 Apr 2026 15:41 |
| URI: | http://eprints.eai.eu/id/eprint/60447 |
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