Sugiastuti, Reika Happy and Worodinanti, Rintis and Putri, Fernanda Eka and Ramadhani, Widiana Tri and Anastasya, Putri Dwi (2025) The Effect of Brand Awareness on Purchasing Intention at UB Minimarket: A Case Study of Students of the Faculty of Administrative Sciences, Universitas Brawijaya. In: Proceedings of the 6th Annual International Conference on Business and Public Administration, AICOBPA 2023, 1 November 2023, Malang, Indonesia.
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Abstract
Consumer behavior has changed from offline purchases between sellers and buyers to online shopping via mobile phones or computers. This change has impacted people's behavior: they prefer to buy things online because it is considered more practical and accessible. This change impacts the behavior of
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 20:23 |
| Last Modified: | 16 Apr 2026 15:41 |
| URI: | http://eprints.eai.eu/id/eprint/60445 |
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