Nguyen, Phuoc (2025) Arousal – Passage To Impulsive Purchase - Exploring The Driving Factors Through TikTok Short Marketing Videos. EAI Endorsed Transactions on Tourism, Technology and Intelligence.
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Abstract
In the age of swiftly evolving digital technology, social media platforms, particularly TikTok, significantly influence consumer behavior. TikTok's unique features - its highly personalized "For You" algorithm, rapid short-form content, and sound-on design - intensify users' emotional arousal and re
| Item Type: | Article |
|---|---|
| Date Deposited: | 04 Mar 2026 20:22 |
| Last Modified: | 10 Apr 2026 17:43 |
| URI: | http://eprints.eai.eu/id/eprint/60375 |
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