Yusuf, Ismaila and Abdulsalam, Sulaiman Olaniyi and Jimoh, Temitope Oyewumi and Akuji, Ismail (2025) Development of Churn Prediction System for a Marketing Company Using Machine Learning Technique. EAI Endorsed Transactions on Intelligent Systems and Machine Learning Applications.
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Abstract
INTRODUCTION: In today's competitive marketing landscape, customer churn prediction is vital for marketing organizations to identify patterns, factors, and indicators contributing to customer attrition. This paper focuses on developing a customer churn prediction system using machine learning algori
| Item Type: | Article |
|---|---|
| Date Deposited: | 04 Mar 2026 20:21 |
| Last Modified: | 10 Apr 2026 17:44 |
| URI: | http://eprints.eai.eu/id/eprint/60349 |
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