Kamalaveni, M.S. and Dinesh, C. and Arunmuthukumar, B. and Prasath, R. and Sudharsan, M. and Vinothkumar, D. (2025) The Influence of Online Customer Reviews and Ratings on Consumer Purchase Decisions: Trust and Credibility Perspectives. In: Proceedings of the 4th International Conference on Information Technology, Civil Innovation, Science, and Management, ICITSM 2025, 28-29 April 2025, Tiruchengode, Tamil Nadu, India, Part II.
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Abstract
The significance of trust and credibility on online review and ratings which influence customers purchase decision is studied in this research. It is focused on customer reviews and rating in online. Social proof: On the digital side, reviews and ratings were especially crucial, which is provided by
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 20:20 |
| Last Modified: | 16 Apr 2026 15:49 |
| URI: | http://eprints.eai.eu/id/eprint/60279 |
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