Bulusu, Venkata Naga Surya Manoj and Uppada, Shanmukha Srinivas and Sai, Appikonda Umesh Krishna and Guduru, Venkata Krishna and Reddy, Karri Sajeev and Karri, Karuna (2025) Advanced Customer Segmentation Techniques: A Performance Evaluation of Spectral Clustering and Traditional Methods. In: Proceedings of the 4th International Conference on Information Technology, Civil Innovation, Science, and Management, ICITSM 2025, 28-29 April 2025, Tiruchengode, Tamil Nadu, India, Part II.
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Abstract
Customer segmentation is an essential method in marketing and business analytics that enables companies to customize their strategies to different customer segments. Good segmentation can result in satisfied customers and the best use of resources. The objective of this study is to conduct a compara
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 20:19 |
| Last Modified: | 16 Apr 2026 15:54 |
| URI: | http://eprints.eai.eu/id/eprint/60161 |
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