Singhal, Ishika and Sharma, Nagendra (2025) Digital Green Marketing and Certified Consumer Durables: A Tech-Driven Path to Sustainable Purchase Behaviour. In: Proceedings of the 4th International Conference on Information Technology, Civil Innovation, Science, and Management, ICITSM 2025, 28-29 April 2025, Tiruchengode, Tamil Nadu, India, Part I.
![[thumbnail of 79414.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "79414.pdf")
PDF
79414.pdf
Download (449kB)
Abstract
In the rising environmental concerns and the worldwide quest of sustainability are changing consumer behaviour dramatically. Focussing particularly on certified consumer durables, this paper investigates the junction of digital technology and green marketing. As marketing strategies change with deve
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 20:17 |
| Last Modified: | 16 Apr 2026 15:58 |
| URI: | http://eprints.eai.eu/id/eprint/60060 |
Actions (login required)
- View Item