Kaur, Khushleen and Singh, Jaspreet and Sharma, Rajneesh and Addepalli, Lavanya and D, Vidya S (2025) Cognitive Digital Twin of the Consumer for Hyper-Personalized Marketing Strategy. In: Proceedings of the 4th International Conference on Information Technology, Civil Innovation, Science, and Management, ICITSM 2025, 28-29 April 2025, Tiruchengode, Tamil Nadu, India, Part I.
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Abstract
Evolution of digital marketing strategies have gone much beyond the static user profiling due to the increasing demand for real time, hyper - personalization of consumer experience. In this paper, we propose an innovative architecture of a Cognitive Digital Twin of the consumer – ECCD-Twin (Emotiona
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 20:17 |
| Last Modified: | 16 Apr 2026 15:59 |
| URI: | http://eprints.eai.eu/id/eprint/60039 |
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