Nguyen, Ha Thi Thu (2025) Analyzing online reviews at the word level to understand customer experience. EAI Endorsed Transactions on Contex-aware Systems and Applications.
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Abstract
INTRODUCTION: In the competitive business environment, customer experience plays a pivotal role in driving brand success. Brands that deliver exceptional customer experiences benefit from increased loyalty, advocacy, and stronger market differentiation. With the rise of digital platforms, customers
| Item Type: | Article |
|---|---|
| Date Deposited: | 04 Mar 2026 20:14 |
| Last Modified: | 16 Apr 2026 16:08 |
| URI: | http://eprints.eai.eu/id/eprint/59828 |
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