Omar, Mohd and Harun, Azahar and Ridzuan, Abdul (2011) Decoding the Viral Video Phenomenon: A Bibliometric Review of Marketing Strategies (2011-2021). In: Proceedings of the First International Conference on Arts and Culture: “Transforming New Creative Values in Arts and Culture”, INCARTURE 2023, December 5th-6th, 2023, Bandung, Indonesia.
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Abstract
This study reports on the bibliometric analysis of scrutinized scholarly works from 2011 to 2021, utilizing data derived from the Web of Science (WoS) and Scopus databases. A total of 2542 pertinent publications have been identified and analyzed to understand their characteristics and citation patte
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:36 |
| Last Modified: | 16 Apr 2026 21:09 |
| URI: | http://eprints.eai.eu/id/eprint/53202 |
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