Tjahjawulan, Indah and Rachmasari, Dita (2014) Instagram as a Medium for Activating the Ruangguru Brand to Upsurge User’s Loyalty and Engagement. In: Proceedings of the First International Conference on Arts and Culture: “Transforming New Creative Values in Arts and Culture”, INCARTURE 2023, December 5th-6th, 2023, Bandung, Indonesia.
![[thumbnail of 72509.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "72509.pdf")
PDF
72509.pdf
Download (234kB)
Abstract
One example of digital technology use in the world of education is the Ruangguru application. The Ruangguru application, which can be downloaded for free via smartphone, was created by PT Ruang Raya Indonesia since 2014 to build user loyalty and engagement, always carrying out brand activation. Ruan
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:36 |
| Last Modified: | 16 Apr 2026 21:10 |
| URI: | http://eprints.eai.eu/id/eprint/53171 |
Actions (login required)
- View Item