Development of a Pocketbook as a Guide on Marketing Strategies for Betawi Culinary MSMEs Setu Babakan

Astuti, Anindita and Rahayu, Dwi and Kusumowardhani, Pratiwi and Purnomo, Hari (2025) Development of a Pocketbook as a Guide on Marketing Strategies for Betawi Culinary MSMEs Setu Babakan. In: Proceedings of the 3rd Jakarta International Conference on Multidisciplinary Studies towards Creative Industries, JICOMS 2024, 11-12 November 2024, Jakarta, Indonesia.

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Abstract

Betawi Culinary MSME Setu Babakan is one of the MSME business units located in the Betawi Cultural Village area under the management of UPK PBB Setu Babakan. Most of the Culinary MSME business units do not yet know how to distribute their products to other distribution networks outside the area, and

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 18:35
Last Modified: 16 Apr 2026 21:13
URI: http://eprints.eai.eu/id/eprint/53102

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