Kosasih, Oos and Hidayat, Kadarisman and Hutahayan, Benny and Sunarti, S. (2025) Building Sustainable Customer Loyalty: A Systematic Review of Key Determinants and Challenges Across Sectors. In: Proceedings of the 3rd International Conference on Public Administration and Governance, ICOPAG 2024, 30 October 2024, Malang, Indonesia.
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Abstract
In the midst of intense business competition and rapidly changing consumer preferences, sustainable customer loyalty has become increasingly crucial for companies aiming to maintain long-term competitive advantage. This study conducts a systematic review to identify the key factors influencing susta
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:34 |
| Last Modified: | 16 Apr 2026 21:14 |
| URI: | http://eprints.eai.eu/id/eprint/53088 |
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