Zainurrafiqi, Z. and Saifi, Muhammad and Kusumawati, Andriani and Sunarti, S. (2025) The Influence of Branding Capability and Competitive Advantage on Business Performance with Firm Age as a Moderating Variable. In: Proceedings of the 3rd International Conference on Public Administration and Governance, ICOPAG 2024, 30 October 2024, Malang, Indonesia.
![[thumbnail of 72364.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "72364.pdf")
PDF
72364.pdf
Download (450kB)
Abstract
This study aims to examine previous research to determine the influence of branding capability and competitive advantage on business performance with firm age as a moderating variable. This study applies two theories, namely Dynamic Capability Theory and Resource-based View, to explain the relations
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:34 |
| Last Modified: | 16 Apr 2026 21:16 |
| URI: | http://eprints.eai.eu/id/eprint/53030 |
Actions (login required)
- View Item