Kosasih, Oos and Hutahayan, Benny and Hidayat, Kadarisman and Sunarti, S. (2025) A Systematic Literature Review: Exploring the Dynamics of Global Consumer Culture (Insights from Eastern and Western Experts). In: Proceedings of the 3rd International Conference on Public Administration and Governance, ICOPAG 2024, 30 October 2024, Malang, Indonesia.
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Abstract
This article comprehensively examines the development of the concept of global consumer culture, shedding light on its emergence driven by a range of factors, including global identity, global branding, global ethnic marketing, global marketing communication, and global supply chain management. Empl
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:34 |
| Last Modified: | 16 Apr 2026 21:16 |
| URI: | http://eprints.eai.eu/id/eprint/53029 |
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