Kawata, Tomohiro and Kato, Takumi and Tsuda, Kazuhiko (2006) Effect of Title Length and Word Count on Views: Evidence from Microsoft Excel videos on YouTube. EAI Endorsed Transactions on Scalable Information Systems.
![[thumbnail of 72163.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "72163.pdf")
PDF
72163.pdf
Download (1MB)
Abstract
This study examines the influence of title length and the number of words in titles on the view counts of YouTube videos, with a focus on optimizing title characteristics to enhance viewer engagement. Using a dataset of 12,466 Microsoft Excel tutorial videos published between January 2006 and Novemb
| Item Type: | Article |
|---|---|
| Date Deposited: | 04 Mar 2026 18:31 |
| Last Modified: | 10 Apr 2026 22:58 |
| URI: | http://eprints.eai.eu/id/eprint/52832 |
Actions (login required)
- View Item