Leveraging LEGO® SERIOUS PLAY® for Rapid Prototyping in Design Thinking

Zierock, Benjamin and Angar, Sieer (2025) Leveraging LEGO® SERIOUS PLAY® for Rapid Prototyping in Design Thinking. EAI Endorsed Transactions on Creative Technologies.

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Abstract

In the dynamic and customer-centric business landscape of the 21st century, organizations are increasingly turning to innovative methodologies to drive meaningful and effective solutions to complex problems. This paper explores the integration of LEGO® SERIOUS PLAY® into design thinking sessions as

Item Type: Article
Date Deposited: 04 Mar 2026 18:30
Last Modified: 16 Apr 2026 21:27
URI: http://eprints.eai.eu/id/eprint/52788

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