Manalu, Doni and Rusmiyati, Henny and Maritasari, Harries and Afifah, Ulil Azmi and Kartiman, Roni (2025) Mekar Hurip Nursery's Digital Marketing Strategy during the Covid-19 Pandemic Using the Business Model Canvas (BMC) Approach. In: Proceedings of the 7th International Seminar on Business, Economics, Social Science, and Technology, ISBEST 2024, 19 September 2024, South Tangerang, Indonesia.
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Abstract
Mekar Hurip Nursery, a supplier of ornamental plants and fertilizers in Sukamantri village, Bogor, saw a surge in plant sales during the COVID-19 pandemic. With the rise of at-home activities, ornamental plant care became popular, offering people a way to overcome boredom. To leverage this trend, Me
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:24 |
| Last Modified: | 16 Apr 2026 21:42 |
| URI: | http://eprints.eai.eu/id/eprint/52359 |
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