Verrawati, Verrawati and Herwiyanti, Eliada and Irianto, Bambang (2025) Digital Transformation Strategy in Property Marketing: Literature Review. In: Proceedings of the 7th International Seminar on Business, Economics, Social Science, and Technology, ISBEST 2024, 19 September 2024, South Tangerang, Indonesia.
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Abstract
Property companies face challenges in staying relevant and competitive in the digital era. Digital transformation is essential for improving operational efficiency, enhancing customer experiences, and seizing new business opportunities, with digital marketing playing a key role. This research explor
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:24 |
| Last Modified: | 16 Apr 2026 21:42 |
| URI: | http://eprints.eai.eu/id/eprint/52350 |
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