Kurniawan, Fauzi and Machmud, Muhammad Takwin and Sudirman, Sudirman and Anifah, Anifah and Bangun, Melly Br and Ndaraha, Ewi Darman and Hasanah, Fadilatul (2019) The Artificial Intelligence (AI) Utilizing to Assist Digital Marketing in Indonesia: A Systematic Literature Review during 2019-2024. In: Proceedings of the 6th International Conference on Innovation in Education, Science, and Culture, ICIESC 2024, 17 September 2024, Medan, Indonesia.
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Abstract
Artificial intelligence is changing digital marketing today by making more individualized, effective, and efficient methods possible. Several studies led by experts have looked into the use of artificial intelligence for digital marketing. However, there is currently a lack of studies on Indonesia's
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:23 |
| Last Modified: | 16 Apr 2026 21:44 |
| URI: | http://eprints.eai.eu/id/eprint/52308 |
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