Saragih, Lenti Susanna and Darma, Jufri and Siahaan, Sabda Dian Nurani (2025) Digitalization of Teaching Materials and Learning Assessment of Marketing Management Course with Artificial Intelligence (AI) Based on Gadgets Applications. In: Proceedings of the 6th International Conference on Innovation in Education, Science, and Culture, ICIESC 2024, 17 September 2024, Medan, Indonesia.
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Abstract
The purpose of this study is to examine the viability of using artificial intelligence based gadget applications for learning assessments and digitization of teaching materials in marketing management courses. The R&D approach utilizing the DDD-E (Decide, Design, Develop, Evaluate) model was employe
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:23 |
| Last Modified: | 16 Apr 2026 21:47 |
| URI: | http://eprints.eai.eu/id/eprint/52253 |
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