Siregar, Zulkarnain and Teviana, T. and Saputra, Hendra (2025) Exploring the Impact of Green Marketing on Tourist Visit Intentions: A Case Study of Medan, North Sumatra. In: Proceedings of the 6th International Conference on Innovation in Education, Science, and Culture, ICIESC 2024, 17 September 2024, Medan, Indonesia.
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Abstract
The research presented here examines the impact of green marketing on tourism, with a specific focus on the intention of tourists to visit Medan, North Sumatra. The objective of this study is to examine the impact of environmentally conscious marketing strategies on tourist destination selection.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:22 |
| Last Modified: | 16 Apr 2026 21:48 |
| URI: | http://eprints.eai.eu/id/eprint/52225 |
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