Vitratin, Vitratin and Bangsawan, Satria and Pandjaitan, Dorothy Rouly (2024) Brand Trust Through Green Internal Marketing : A Literature Review And Its Implications For Higher Education Indonesia-Malaysia. In: Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia.
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Abstract
This article analyzes recent research on the role of green internal marketing in brand development within higher education institutions, with a particular focus on indonesia and malaysia. This research used a systematic literature review to identify effective green internal marketing practices and t
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:21 |
| Last Modified: | 16 Apr 2026 21:55 |
| URI: | http://eprints.eai.eu/id/eprint/52137 |
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