Budiman, Arif (2024) Traveloka Transformation Strategy in Facing Circular Economy Issues (Study Using Kotter Theory). In: Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia.
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Abstract
This study examines Traveloka’s business transformation in the digital era, highlighting its adaptation to technological disruption and its journey towards becoming a Circular Economy (CE) company. By utilizing Kotter’s Eight-Stage Process for organizational change, Traveloka successfully navigated
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:20 |
| Last Modified: | 16 Apr 2026 21:54 |
| URI: | http://eprints.eai.eu/id/eprint/52090 |
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