Inonu, Saddam and Bangsawan, Satria and Pandjaitan, Dorothy (2024) Influence of Digital Marketing Moderated by Trust in the Institution on Attracting New Students at Private Universities in Indonesia. In: Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia.
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Abstract
This study examines the impact of digital marketing strategies on attracting new students to private universities in Indonesia, with institutional trust serving as a moderating variable. A comprehensive literature review was conducted to synthesize existing research on digital marketing in higher ed
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:20 |
| Last Modified: | 16 Apr 2026 21:54 |
| URI: | http://eprints.eai.eu/id/eprint/52080 |
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