Effendi, Dicky Rizky and Ramadhani, Mutiara and Saputra, Surya and Fortuna, Ghina and Roslina, Roslina (2024) Digital Marketing Optimization for Salted Anchovy MSMEs in Bandar Lampung City. In: Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia.
![[thumbnail of 71287.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "71287.pdf")
PDF
71287.pdf
Download (840kB)
Abstract
Digital marketing has emerged as a potent tool for MSMEs, empowering them to enhance their competitiveness and expand their market reach. Advances in technology and widespread internet access have democratized digital marketing strategies, making them accessible to MSMEs of all sizes. This article c
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:20 |
| Last Modified: | 16 Apr 2026 21:55 |
| URI: | http://eprints.eai.eu/id/eprint/52074 |
Actions (login required)
- View Item