Fihartini, Yuniarti and Ramelan, Mudji and Wiryawan, Driya and Ratuain, Rafika Indi and Salsabila, Dinniyah (2024) The “Buy Now, Pay Later” Payment System’s Role in Triggering Impulse Buying with Self-Control as Moderation. In: Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia.
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Abstract
Buy Now Pay Later (BNPL) is a popular payment method in Indonesia, allowing consumers to purchase items and pay later in installments, similar to credit cards. Fintech platforms like GoPay, OVO, and Kredivo offer BNPL services, swhich are widely integrated into e-commerce platforms to simplify trans
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:20 |
| Last Modified: | 16 Apr 2026 21:56 |
| URI: | http://eprints.eai.eu/id/eprint/52043 |
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