Ismulyani, Heditia and Bangsawan, Satria and Pandjaitan, Dorothy (2024) Artificial Intelligence Adoption in Marketing. In: Proceedings of the 7th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2024, 4-5 September 2024, Shah Alam, Selangor, Malaysia.
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Abstract
This article delves into the concept of artificial intelligence in marketing, transformative role of Artificial Intelligence (AI) in marketing, highlighting its rapid advancements and the significant impact on various sectors, particularly in marketing. As organizations navigate the era of Big Data
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:20 |
| Last Modified: | 16 Apr 2026 21:57 |
| URI: | http://eprints.eai.eu/id/eprint/52032 |
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