Akbari, Deni Adha and Jastacia, Bella (2024) A Systematic Literature Review: Commercial Effectiveness of AI in Building Target Audience Interest in a Product. In: Proceedings of the 1st UHAMKA International Conference on Economics and Business, UHICEB 2023, 18-19 December 2023, Jakarta, Indonesia.
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Abstract
This systematic literature analysis examines the financial viability of Artificial Intelligence (AI) in generating and maintaining target audience interest in products. With the rapid advancement of AI technologies, businesses are increasingly employing AI-driven strategies to engage and capture the
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:18 |
| Last Modified: | 16 Apr 2026 22:00 |
| URI: | http://eprints.eai.eu/id/eprint/51941 |
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