Wiranatakusuma, Dimas Bagus and Septiani, Riandini (2024) Analysis of Switching Intention of Cash Payment Users to Digital Payment (Linkaja) Using a Push-Pull-Mooring Approach. In: Proceedings of the 1st UHAMKA International Conference on Economics and Business, UHICEB 2023, 18-19 December 2023, Jakarta, Indonesia.
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Abstract
This study aims to examine customers' switching intention from cash payments to digital payment services employing the Push-Pull-Mooring (PPM) approach, utilizing a case study of students at Universitas Muhammadiyah Yogyakarta. Based on the Push-Pull-Mooring (PPM) model, this study investigated nume
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:18 |
| Last Modified: | 16 Apr 2026 22:00 |
| URI: | http://eprints.eai.eu/id/eprint/51940 |
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