Fithrahadi, Rizki (2024) Factors Influencing Intention to Return to Watch Indonesian Films on Online Streaming Services. In: Proceedings of the 1st UHAMKA International Conference on Economics and Business, UHICEB 2023, 18-19 December 2023, Jakarta, Indonesia.
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Abstract
The purpose of this study is to identify the key factors within the Theory of Planned Behavior that significantly impact the intention to return for watching Indonesian films on online streaming services. Additionally, the research seeks to assess the influence of perceived usefulness from the Techn
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:18 |
| Last Modified: | 16 Apr 2026 22:00 |
| URI: | http://eprints.eai.eu/id/eprint/51938 |
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