Nurcahyo, Rianto and Putri, Rut Gaby Kimberlin and Solomon, Jason Hanadi and Irawan, Damar Aji (2024) The Impact of Gamification Principles on Customer Loyalty Through Customer Engagement (Case Study on Branded Mobile Apps User in Jabodetabek). In: Proceedings of the 1st UHAMKA International Conference on Economics and Business, UHICEB 2023, 18-19 December 2023, Jakarta, Indonesia.
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Abstract
This research aims to find out how the application and use of gamification principles in branded mobile apps can influence customer attitudes and behavior. The customer attitudes and behavior are defined into the customer loyalty variable, which is mediated by the customer engagement variable. In me
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:18 |
| Last Modified: | 16 Apr 2026 22:01 |
| URI: | http://eprints.eai.eu/id/eprint/51934 |
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