The Role of Halal Tourism Promotion, Digital Marketing, and Islamic Corporate Governance in Achieving the Success of Hospitality Industry

Assidiqi, Zulfa Ahmad and Wardiwiyono, Sartini (2024) The Role of Halal Tourism Promotion, Digital Marketing, and Islamic Corporate Governance in Achieving the Success of Hospitality Industry. In: Proceedings of the 1st UHAMKA International Conference on Economics and Business, UHICEB 2023, 18-19 December 2023, Jakarta, Indonesia.

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Abstract

This study aims to investigate the role of halal tourism promotion, digital marketing, and Islamic corporate governance in achieving the success of the hospitality industry. It was conducted based on a case study approach. The authors conducted an online survey involving 106 customers of a four-star

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 18:18
Last Modified: 16 Apr 2026 22:01
URI: http://eprints.eai.eu/id/eprint/51933

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