The Influence of Lifestyle and Digital Payment (Shopeepay) on Consumer Behavior in HARBOLNAS at Shopee

Adilah, Nur and Sakinah, Putri Ratu and Zahra, Salma Az and Fauziah, Sarah and Amaliyah, Suci and Ulza, Emaridial (2024) The Influence of Lifestyle and Digital Payment (Shopeepay) on Consumer Behavior in HARBOLNAS at Shopee. In: Proceedings of the 1st UHAMKA International Conference on Economics and Business, UHICEB 2023, 18-19 December 2023, Jakarta, Indonesia.

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Abstract

The Industrial Revolution 4.0 has brought about a change in the way people live and behave. The integration of digital technology has facilitated the automation of previously manual community activities. National Online Shopping Day (HARBOLNAS) significantly impacts consumer behavior, potentially le

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 18:18
Last Modified: 16 Apr 2026 22:02
URI: http://eprints.eai.eu/id/eprint/51910

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