Avdhesh, Vartika and Jain, Ruchi and Tyagi, Archana (2022) Exploring the Impact of Experiential Marketing on Audience Perception in Indian Performing Art Educational Institutions. EAI Endorsed Transactions on e-Learning.
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Abstract
This study aimed to assess the impact of experiential marketing on audience perception in Indian performing art educational institutions. For this purpose, data were collected between August 2022 to January 2023 from 311 students of the National School of Drama (NSD), Shriram Bharatiya Kala Kendra,
| Item Type: | Article |
|---|---|
| Date Deposited: | 04 Mar 2026 18:16 |
| Last Modified: | 16 Apr 2026 22:05 |
| URI: | http://eprints.eai.eu/id/eprint/51818 |
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