Monika and Kapoor, Deepa and Gupta, Priya (2023) An Assessment of Factors Influencing University Students' Intentions to Purchase Luxury Skincare Products. EAI Endorsed Transactions on e-Learning.
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Abstract
This study explores the consumer behavior of university students in the Delhi-NCR region toward purchasing luxury skin care products, focusing on the impact of vanity, brand equity, brand loyalty, brand awareness, and perceived quality on their purchase intention. The rapid growth of the luxury skin
| Item Type: | Article |
|---|---|
| Date Deposited: | 04 Mar 2026 18:16 |
| Last Modified: | 11 Apr 2026 00:08 |
| URI: | http://eprints.eai.eu/id/eprint/51815 |
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