Rai, Priti and Gupta, Deepa and Gupta, Mukul and Sahu, Divya and Dogra, Mahima (2023) Brand Presence on Internet media: Quantitative and Qualitative Study on Brand Attitude and Brand Attachment. EAI Endorsed Transactions on Scalable Information Systems.
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Abstract
More and more companies are using social media in their marketing. They're spending a lot of money to make sales and connect with customers quickly, which helps their brands do better and gets more people visiting their websites.
This paper wants to look at how people's feelings and thoughts about
| Item Type: | Article |
|---|---|
| Date Deposited: | 04 Mar 2026 18:07 |
| Last Modified: | 16 Apr 2026 22:32 |
| URI: | http://eprints.eai.eu/id/eprint/51236 |
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