Nuzula, Ifta and Yamini, Era (2024) Innovative Tourism Marketing: The Impact of Virtual Reality on Travel Intentions. In: Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia.
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Abstract
This study explores the potential of innovative tourism marketing by investigating how VR, and the Metaverse can provide challenges and opportunities for decision-making and promoting destination development. The research employed a descriptive qualitative approach to explore how VR environments inf
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:07 |
| Last Modified: | 16 Apr 2026 22:33 |
| URI: | http://eprints.eai.eu/id/eprint/51222 |
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