Campaka, Miselia and Amrullah, Faris and Roosdhani, Mohamad (2024) The Influence Of Social Media Marketing Activity On Purchase Decisions Mediated By Review Credibility In Food MSMEs Case Study On Pempek Yuk Paka. In: Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia.
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Abstract
This study looks at how customers' purchase decisions are impacted by social media marketing activities (SMMA). We will pay close attention to micro, small, and medium-sized enterprises (MSMEs) in the food sector, especially Pempek Yuk Paka. The methodology used in this research involves the use of
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:07 |
| Last Modified: | 16 Apr 2026 22:33 |
| URI: | http://eprints.eai.eu/id/eprint/51219 |
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