Sanosra, Abadi and Faradis, Muh and Qomariah, Nurul (2024) The Role of Brand Image in Mediating the Influence of Digital Marketing on Purchase Decisions for Agricultural Production Facilities Products at CV. Damar Batur Nusantara. In: Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia.
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Abstract
Consumers who decide to buy products or services will have an impact on sales performance. Efforts to increase sales will continue to be made by trying to improve consumer purchasing decisions. The purpose of this research is to determine the impact of digital marketing on brand image, the impact of
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:06 |
| Last Modified: | 16 Apr 2026 22:34 |
| URI: | http://eprints.eai.eu/id/eprint/51201 |
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