Rahmaniyati, Anes and Nafiah, Durrotun and Roosdhani, Mohamad (2024) The Mediating Role Of Social Media Engagement And Brand Love In The Influence Of Social Media Marketing Activites On Purchasing Decisions. In: Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia.
![[thumbnail of 68169.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "68169.pdf")
PDF
68169.pdf
Download (439kB)
Abstract
This study examines how social media marketing activities influence customer engagement, brand love, and purchase descisions at Kedai My Fodee. The study using a quantitative approach and survey technique, data was collected from 246 respondents who have made purchases at my fodee shop at least once
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:06 |
| Last Modified: | 16 Apr 2026 22:35 |
| URI: | http://eprints.eai.eu/id/eprint/51190 |
Actions (login required)
- View Item