Rahmawati, Marheni and Warastri, Annisa (2024) Relationship Between Peer Conformity and Consumptive Behavior in Purchasing Skincare Products Amongst Female College Students in Yogyakarta. In: Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia.
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Abstract
College students as teenagers assume that people with attractive physical appearance will be treated better. The desire to have an attractive appearance triggers consumptive behavior in purchasing skincare. Consumptive behavior is influenced by the reference group and one of the efforts of female co
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 18:06 |
| Last Modified: | 16 Apr 2026 22:35 |
| URI: | http://eprints.eai.eu/id/eprint/51174 |
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